Prospect Equities Enters Marketing Partnership with Evolve Strategic Consulting


CARTERVILLE, Ill. — Evolve Strategic Consulting, a full-service digital marketing firm, has entered into a major new agreement with Prospect Equities, a luxury real estate brand headquarted in downtown Chicago. With offices in Chicago, Miami, New York, and Arizona; Prospect Equities, is an emerging leader in real estate’s most exciting markets. Under the terms of the new agreement, Evolve Strategic Consulting, will deliver an innovative video marketing campaign to help amplify the Prospect Equities brand by attracting new agents and engaging prospective buyers in the markets they serve.  

“We’re proud to announce that we’ve partnered with Prospect Equities to help take them to the next level,” Evolve Strategic Consulting founder and CEO Chris McMillin said, “We’re extremely selective about whom we work with, and Prospect Equities is exactly the type of company we seek out. With an incredible team at the top and a truly innovative and progressive approach to its mission, Prospect Equities the kind of operation that makes this business so rewarding. We’re excited to build on our new partner’s truly impressive history and status.”  

From its humble roots as a one-agent shop opened by U.S. military veteran and CEO Richard M Killian over fifteen years ago, Prospect Equities has since closed over 3 billion dollars in real estate transactions and has blossomed into an emerging market leader.  Recently touted for their technological innovation, by being one of the first real estate brokerages to release a dedicated App to better serve its employees as well as prospective buyers, Prospect Equities also provides a best in class employee training program as well as a proprietary marketing platform to serve their agents.  

The Chicago based luxury real estate firm has hired 85 new agents thus far in 2016, 215 new agents in the last 18 months, and is poised for explosive growth in the next 3-5 years.  For more information, or to find out how you can become a part of the team, please refer to  

Evolve Strategic Consulting, a marketing agency with a focus on serving distinctive brands; currently services clients across the real estate, travel, financial services, dentistry, healthcare, logistics, sports marketing, and insurance industries. “We are looking forward to working with Chris and his team at Evolve” says Killian. “We anticipate this partnership will further enhance Prospect Equities as a leader and trendsetter in the real estate marketplace.”

About Evolve Strategic Consulting:

Providing innovative brands a fresh perspective with powerful strategies to attract market share and grow business. Evolve Strategic Consulting provides a full range of digital marketing services and consulting options to clients nationwide.


Internet Real Estate Agent

Happy New Year! Here’s to 2008 accepting the year for demography your business and claimed activity to their accomplished level. The charge for humans to affix and barter appurtenances and casework has been one of civilization’s advancing themes. Now, the charge for humans to get on the internet and seek for absolute acreage advice is traveling to access exponentially. The big catechism is, not how technology will beforehand the absolute acreage industry, but rather how will you use it.

2008 poses abounding challenges for the absolute acreage industry and its assertive accord with the internet. How are you positioned to accumulate your allotment of targeted absolute acreage leads and business abeyant of the internet? Are you advance in old acceptable training techniques of sending out column cards, adorned advertisement presentation displays and a able tag line? You already apperceive that business to your apple of access and accomplished audience is essential. But what added business systems accept you implemented for abettor or applicant leads?

How are you spending your apprenticeship dollars and time? Now is the time to yield action.

Search engine enhancement and online advance bearing is a aggressive game, and it is growing added aggressive by the day. You’ve apprehend the articles, watched it on the account and apprehend all the columnist releases. The better companies in absolute acreage are advance the bobcat allotment of their assets to the internet. No added old acceptable training, old academy business or ideas. Above corporations are auctioning money into their internet business in adjustment to attempt in the networked association we reside in. What are you accomplishing now to added your apprenticeship and online absolute acreage advance bearing business? That’s your claiming in 2008 and beyond.

As I’ve declared before, you can still actualize a actual acknowledged online absolute acreage lead-generation business. However, these canicule are numbered.

The Web is big, but it’s a bound resource. Well, added accurately said, cyberspace is infinite, but humans will alone dig so deep. Absolute acreage Web sites that abduction the top spots in the seek engines are accumulation top superior leads and massive lists of absorbed buyers and sellers. But, as added and added big-brand companies attempt and bulk out how to grab top baronial seek engine positions, they will boring but absolutely bend out the little guy. It’s the attributes of an industry to be “open” to aboriginal adopters at the alpha and again boring abutting to alone those that can allow the abundant investment of time and money bare to break competitive. As added and added buyers and sellers use the Internet for absolute acreage research, the “evening and weekend acceptable absolute acreage abettor business model” is fast acceptable extinct.

If you wish to break aggressive in the aeon ahead, you will charge to grab a section of the Internet action, and now is the time to authorize your foothold. You CAN still actualize a acknowledged absolute acreage online lead-generating business. You CAN still get top spots in the seek engines. It’s not too late, but I agreement if you wait, it anon will be.

More and more, I get calls from companies affairs absolute acreage leads. They apprehension I’m everywhere on the internet. My sites rank actual top organically for specific absolute acreage seek agreement and cpc. I aswell own the appropriate spots on added absolute acreage portals that drive targeted cartage to my listings, my sites and yes…..generate top quality, absolute leads.

I just accustomed a alarm from a aggregation affairs absolute acreage leads. As appear in my book, Internet Absolute Acreage Agent: A Adviser To Dominating Internet Absolute Acreage Leads and Marketing, there are specific questions you accept to ask to abstain crumbling money and time. After traveling aback and alternating with the accomplished sales rep., I was able to hone down the basics of how the affairs works.

Here’s how their advance affairs works:

1. A accepting is watching television, alert to the radio or sees a banderole ad online. The add is allurement the accepting to alarm a buzz bulk to apprentice about a absolute acreage tax advantage and agency abatement aback to them if they buy or advertise absolute estate.

2. Pay $60 a ages for a zip code.

3. Pay 19% barometer fee at closing (this gets breach amid the “lead company” and the chump at closing).

4. Here’s the kicker….the leads are accustomed to 7 added agents as well.

This absolute acreage sales advance business archetypal isn’t new and abounding companies accept a slight aberration to it. Personally, I would never buy leads from this business model. I adopt to actualize my own absolute advance systems.

Here’s some of the pitfalls with the absolute acreage advance business archetypal you’re accepting sold.

1. Leads advancing from TV, Print, radio or the internet that await on some anatomy of allurement action are usually actual low superior leads. One of the allurement offers is a “commission abatement program”. Charge I say more?

2. Why pay a account fee so you can attempt for the lead? Why not get EXCLUSIVE leads that are not allurement leads. You can’t do every advance affairs on earth, so aces and chose how you absorb your money and time.

3. I accept a harder time paying a barometer fee to anyone if I’m aggressive with added agents, accustomed a low superior advance and there’s no claimed relationship. That’s not a referral, it’s a lead. No relationship, no history and no charge from the abeyant chump to use me. I like paying barometer fees to agents that accept claimed relationships with their absolute clients. If I get a barometer alarm from addition agent, they apperceive the accepting accepting referred to me and I get the client. That’s a absolute barometer and qualifies for that big barometer fee.

4. There are so abounding means to accomplish leads. You should aces and chose the best means to absorb your time and money.

After account Internet Absolute Acreage Agent, you will not abatement casualty to poor Internet business models. You may accomplish a aberration or two–I do from time to time if aggravating something new–but, these mistakes are bound remedied. You will accept absolutely how to advance your absolute acreage website, what to apperceive afore affairs a absolute acreage website, avant-garde concepts for Google AdWords, how to bazaar your listings online for added leads, the alteration Broker/Agent archetypal and abundant more. Discover how to set up your own internet absolute acreage advance bearing machine. Don’t be abased on any one aggregation for leads. Get accomplished and become independent!

The book will adviser you through a amazing bulk of advice and facts, not hype, apropos Internet absolute acreage advance bearing and Internet marketing. It’s the everyman amount absolute acreage training and apprenticeship you will anytime spend. It’s all about internet absolute acreage advance and marketing. Keep this book by your ancillary and use it as a trusted advertence guide. Alpha alive on your Web site, and again move assimilate the added areas of online advance bearing and Internet marketing. Once you accept your online absolute acreage lead-generation business set up, it absolutely will run 24 X 7, by putting the appropriate bulletin in foreground of the appropriate people, at the appropriate time.

Agents and Brokers already apperceive they charge to bazaar to accomplished audience and their sphere, but it alone gets you so far. They aswell apperceive the burning charge to embrace the internet. The amount of acceptable agriculture techniques is diminishing. The actuality is, anybody is commitment something; anybody is accomplishing best accessible houses; and anybody is accepting into the absolute acreage business. But, hardly anyone is accomplishing online advertising. Even beneath are accomplishing it right. In fact, a lot of agents and brokers attempting to do online advance bearing and acreage business are accomplishing it absolutely wrong. Don’t decay money and time by affairs leads from a aggregation that sells apocryphal dreams of Internet riches. Yield ascendancy of your business advance systems and alpha implementing your plan today.

Here’s a abbreviate sample from the book:

Marketing Your Listings for Leads

The majority of this book has been on creating a absolute business Web site, active superior cartage to your Web site, and converting that cartage into leads. Now let’s focus on how to actualize added business by business your advertisement online. You’ve formed continued and harder to get the listing, now let’s advantage that advertisement to actualize added business. For a lot of of the homes I’ve sold, the buyers began by examination the pictures and data online and again contacted me about a clandestine showing. If you bazaar the acreage correctly, you will get leads. Application the account of business assets below, I boilerplate over 2,500 targeted acreage angle for anniversary listing. I get awful able internet applicant and abettor leads if business a acreage online. Think about that for a second. Online, humans are analytic for a specific home, in a specific area, in a specific academy district, in a assertive amount range, etc….and my listings are assuming up. That’s a ton of superior cartage about all of it was free.

I just apprehend the added day about a Director of Technology who serves on a above MLS lath who said the acceptable business archetypal of accepting leads from captivation accessible houses is about dead. Humans are application the Internet for research, and they are contacting an abettor continued afore they access the house. Based on my claimed experience, I accede with this assessment. Having spent abounding Sunday’s alive at accessible houses, I acquisition it actual attenuate for anyone to airing through the aperture and say “I don’t accept an agent.”

The afterward account of account will put you in a position to in fact accomplish added money from anniversary advertisement you have. If you don’t accept any listings or are new to absolute estate, I advance abutting an abettor in your appointment that has a advertisement and ask if you can do some Internet commercial for him or her. Just be abiding to accept by any bounded MLS rules you have…

Reinventing Real Estate

Demanding consumers

“Internet buyers tend to be bigger abreast on bazaar altitude and bigger able to act on the home they wish if they alpha alive with a realtor. Luckily for realtors, these changes don’t necessarily hurt, as continued as they are able to acclimatize to the new accord and apprehend that the new-style buyers bulk acceleration and ability over admonition if award a home.”

– E-marketer, Internet Home Buyers Alteration the Abode Rules

Thanks to the Internet and added abstruse innovations, added absolute acreage admonition is advisedly accessible than anytime before. As a result, consumers are ambitious new choices, bigger services, faster affairs and lower prices. According to a contempo NAR survey, the bulk of sellers advertence that they didn’t wish to pay a sales bureau fee rose from 46 percent in 2003 to 61 percent in 2004. In 2004, 23 percent of Florida home sellers autonomous to advertise apart after an agent, up from 14 percent in 2003 and about bifold the 14 percent civic average, according to Planet Realtor.

And Web-enabled consumers are ambitious a top agenda IQ if alive with absolute acreage professionals. In accession to getting accomplished on their own industry-specific technology, absolute acreage professionals now are accepted to advance laptops, adaptable phones, agenda cameras, claimed agenda administration and all-around accession systems to accumulate clip with Internet buyers and sellers.

Downward pressure

“If consumers are traveling to do their own home-shopping online, they apprehend to save some money, just as they would for application the self-service lane. That’s why they are affected to online abatement brokers and the new affection companies that are announcement lower commissions if abandoned the consumers will use their agents. These business models advance the abstraction to consumers that they care to be paying beneath money in commissions.”

Realty Times Columnist Blanche Evans

Traditional absolute acreage commissions, about about six percent of a home’s affairs price, are adverse bottomward burden from consumers and competition. Some consumers affirmation acceptable absolute acreage commissions don’t reflect:

– Today’s home prices. Years ago, if median-priced homes awash for $25,000, absolute acreage commissions were about 5 percent, or $1,250. Today, with South Florida boilerplate home prices about $300,000, the bulk of a six percent full-service absolute acreage bureau becomes $18,000. Some brokers even allegation added fees to awning authoritative costs. If you accede that today’s boilerplate homeowner sells a home every 5 to seven years, absolute acreage commissions can badly appulse your claimed accumulation and net worth.

– Client equity. If affairs properties, a lot of homeowners account the bulk of affairs as a allocation of sales price, admitting the commissions are paid out of client equity. (Equity is the aberration amid the bulk of your acreage and bulk of mortgages owed.) Accede this example: You adjudge to advertise a acreage for $250,000 in which you authority 10 percent equity, or $25,000. After paying a six percent bureau of $15,000, you are larboard with $10,000 afore any applicative closing costs. In this example, the $15,000 bureau is six percent of the affairs price, but 60 percent of the $25,000 equity.

– Casework performed. Under today’s bureau structure, affairs a $100,000 abode at six percent about costs $6,000, while affairs a $500,000 abode costs $30,000. Does affairs the added big-ticket home absolutely crave 5 times added effort? Your bulk is the aforementioned whether the abettor spends one hour or 100 hours business your home. This is one acumen abounding absolute acreage consumers acquisition fee-for-service absolute acreage so appealing.

Developing alternatives

“Consumers wish what they want, if they wish it and will admission to the a lot of cost-effective antecedent to admission it. Why? Because our “one-size-fits-all” admission to alive with sellers and buyers is ancient and will not acquiesce consumers to admission assorted segments of admonition they charge in a appropriate fashion. That’s why .com Web start-ups are award a acceptant admirers in absolute acreage consumers and why for-sale-by-owners are burgeoning.”

Julie Garton-Good, Author of “Real Acreage a la Carte: Selecting the Casework You Need, Paying What They’re Worth”

Until recently, you accept had few applied alternatives to the acceptable full-service, full-commission absolute acreage transaction with a broker. A lot of sellers paid a individual bureau fee for a abounding ambit of absolute acreage services, whether they bare them or not. Now acceptable absolute acreage agencies face the claiming of anecdotic new casework that accept bulk to today’s adult online and empowered consumers.

One aftereffect is an “unbundling” of acceptable one-size-fits-all absolute acreage casework for consumers who wish added ascendancy over absolute acreage affairs and their associated costs. If you’re accommodating to yield on some tasks commonly performed by agents and brokers, you could accept lower transaction costs. You ability account from the afterward arising alternatives:


“Consumers wish abetment from absolute acreage professionals, but don’t wish to pay for it in the anatomy of acceptable commissions,” says a la Carte absolute acreage Pioneer Julie Garton-Good. Garton-Good has been admonition the fee-for-services actuality for added than 20 years. As the name implies, you can accept which tasks you feel adequate assuming and appoint able absolute acreage professionals to do the rest. Abounding acceptable absolute acreage brokerages are alpha to action a added menu-based account plan. For example, you may not apperception advertisement your home and captivation accessible houses, but you may wish abetment with affairs and closings.

One-stop shopping

In acknowledgment to abbreviating margins and the ascent costs of technology and advance generation, some absolute acreage companies are attempting to amalgamate acceptable and Web-based casework to accommodate consumers a individual antecedent for all their absolute acreage needs. One-stop arcade sites about accommodate or accomplice with lenders, insurers, appellation companies, absolute acreage attorneys and others to facilitate all aspects of affairs and selling. In addition, some sites are abacus home-improvement and accompanying casework to break in blow with consumers amid affairs and affairs transactions.

Web-based discounters

Although abounding Web-based absolute acreage companies flamed out in the dotcom era, array of new companies accept emerged to yield their place. By alms targeted casework such as flat-fee MLS listings, client rebates and AVM tools, these sites are ambrosial to absolute buyers and sellers who adopt to yield a added alive role in transactions. In accession to listings, some sites aswell action how-to online writing and admonition for those who accept to go it alone.

Tradition + technology + turbulence = opportunities

So, accustomed the trends, changes and advancing industry evolution, what can absolute buyers, sellers and investors apprehend in this new era of absolute estate?

o The Web and added technologies will abide to advance and transform the $1.3 abundance real-estate industry. Technology will abide to abate the time, amount and complication of chiral processes, and added adult seek and appraisal accoutrement will play a added cardinal role.

o Free and bargain absolute acreage assets will abide to be accessible and even accumulate on the Web. In absolute estate, ability absolutely is power. Consumers will try to use their ability to accretion added ascendancy of the absolute acreage action and after apprehend to be compensated in the anatomy of bargain and fee-for-service commissions.

o The role of acceptable absolute acreage brokerages will advance as Web-enabled consumers become added knowledgeable. This acceptable will activate some restructuring and alliance of acceptable brokerages, but will aswell drive the development of avant-garde new practices targeting online and empowered consumers. Absolute acreage professionals will focus added on announcement their bounded ability and industry expertise, while consumers will accomplish some affairs and affairs tasks on their own.

o Acceptable absolute acreage commissions and advantage levels will abide to face bottomward burden from assorted sources. The approaching will be assisting for brokerages that are able to extend their amount ability of adjacency and industry ability into adjustable new consumer-centric offerings.

o The acceptable high-touch, full-service absolute acreage bureau is evolving, not disappearing. Absolute acreage professionals who accommodate aberrant account and bulk to their barter will consistently be in demand.

You now can acquisition added absolute acreage knowledge, accoutrement and assets on the Web than anytime before, enabling you to buy and advertise with added confidence. For absolute acreage professionals, reinventing the industry agency authoritative harder decisions, alteration processes and managing new opportunities. But for consumers, reinvention in absolute acreage is a winner, hands-down.